Crash Responder Safety Week (CRSW) is November 8-14, 2021. Sponsored by the U.S. Department of Transportation, Federal Highway Administration, this initiative is designed to raise public awareness and help keep roadway responders and the public safe around traffic incidents.
Nearly every week, a first responder is killed while helping clear a roadway crash. Many more sustain life-altering injuries. Our members work tirelessly to save lives at traffic incident scenes as safely and quickly as possible. But we need motorists to do their part to protect responders by slowing down, moving over and staying alert when approaching traffic incidents.
We encourage you to use Crash Responder Safety Week as an opportunity to promote the simple steps that everyone can take to keep first responders and the public safe around traffic incidents.
This toolkit includes a weekly social media calendar, social media graphics, suggested posts and a sample press release that can be customized for your local media.
Contact [email protected] with any questions or for assistance with IAFF toolkits.
Media outlets are eager for ready-to-go content that is timely and public-safety oriented.
Establishing local media contacts that you can fire off press releases to will help establish solid, positive relationships with the public and local media to ensure they continue to look to their community fire fighters for safety advice all year long.
Use this sample press release (and include one of our social media graphics) to get the word out about Crash Responder Safety Week.
Be sure to follow-up with reporters and assignment editors to let them know you are available for a discussion.
- Move Over Campaign Materials (National Highway Traffic Safety Administration): The Traffic Safety Marketing USDOT site includes sample logos, infographics, banner ads, media advisory, news release, calls to action and a Q&A on the Move Over laws.
- National TIM Responder Training (Federal Highway Administration): This three-minute YouTube video summarizes the origins and importance of the FHWA National TIM Responder Training.
- Faces of the Fallen Memorial Video (Emergency Responder Safety Institute): This website includes memorial videos for years 2021, 2020 and 2019 of responders killed in struck-by incidents.
- TIM: From Good to Great (National Operations Center of Excellence) (PDF)
- Slow Down Move Over (respondersafety.com): This 30-second downloadable video features EMS, fire, law enforcement, transportation and towing responders asking motorists to slow down and move over with the message “we’ve got your back, do you have ours?”
- It’s No Picnic Out Here (respondersafety.com): This 30-second downloadable video asks motorists to slow down, featuring EMS, fire and rescue, and police personnel.