This 2023 CTA application period has closed.
The IAFF Communications Training Academy (CTA) provides a unique opportunity to expand your communications skills and give you the tools needed to effectively advance the cause of fire fighters. You’ll also receive training in the newest technology to best advance our mission.
Communicating in the modern age is the most vital part of any campaign an IAFF affiliate will initiate. In the past several years, the IAFF has trained hundreds of members in entry-level communications, branding, and social media. After participating in the CTA, the skills you learn will help you build your local’s fire fighter brand, win campaigns, and provide exceptional public relations and communications support to your local.
The CTA will also provide you with the opportunity to collaborate with fire fighters from across the United States and Canada. You’ll have the chance to learn what has worked elsewhere and what has not.
Below are some of the topics we will cover in the week-long training:
- Communications resources available at IAFF headquarters
- Communications and strategic planning
- Developing and strengthening internal communications
- Advanced media relations
- Advanced social media techniques
- Creating video and basic editing techniques
- Developing and implementing a strategic online ad campaign
- Developing a successful email program
- Draft messaging for your local’s election cycle
- How to craft your own stories for the media
Applicants must have a good working knowledge of social media prior to attending. We also recommend applicants attend prior training classes through ALTS and regional events.
To be considered for the Communications Training Academy, apply at the link above by Feb. 9 and provide a letter of support from your local president. The IAFF DVP of every applicant will also be notified.
Attendees are only responsible for the cost of their transportation to and from the Communications Training Academy. The IAFF pays for the cost of all housing, food, and training materials for attendees.
The class size is limited to 50 students. If selected, you should expect to arrive on Sunday, April 30, and depart on Saturday, May 6. The training will be held at the Maritime Conference Center in Linthicum Heights, Maryland, five minutes from Baltimore Washington International Airport and a short drive from Washington, DC.
For more information about the training or if you have any questions about applying, please contact Deputy Director of Strategic Initiatives Monica Weeks at [email protected].