California fire fighters’ music video delivers a message of hope

A Palo Alto, CA Local 1319 fire fighter and artist shares his powerful song of resilience while helping to fight the Los Angeles area wildfires.

January 24 • 2025

Palo Alto, CA Local 1319 Fire Fighter John Preston is no stranger to making headlines.  

Most recently, his 704-mile hike to raise awareness about suicide prevention – motivated by the tragic loss of his brother – gained widespread attention. Now, the Marine Corps combat veteran, fire fighter, and recording artist is shining a spotlight on his latest project: the release of his new music video Rise

Rise is an anthem for veterans and first responders, inspired by Preston’s 20-year journey through military service, firefighting, and music. The song carries a message of strength, with the music video featuring Preston’s two young children, playing younger versions of him as they watch his life unfold through a room of old televisions. 

The video’s release coincided with Preston’s call to action to help fight one of the most devastating wildfires in Los Angeles history. 

“I knew the video was coming out and had built so much expectation around it, but I was never going to not be in L.A.,” said Preston. “There are moments in your career where you know you have to be there, to risk it all, and this was one of those times.” 

After a seven-hour drive, Preston says his crew faced the most challenging fires of his 13-year career, with flames ravaging homes, downed power lines, and fire engines deploying thousands of gallons of water. Preston and his team managed to save multiple homes but also witnessed the heartbreak of some homes being lost. 

I knew the video was coming out and had built so much expectation around it, but I was never going to not be in L.A.

palo alto, ca local 1319 fire fighter john preston

“There was a moment when a resident ran to us crying, begging us to save his home,” Preston said. “Even though we didn’t yet have a water supply, we deployed our hose line and fought to stop the fire in his yard. When we succeeded, he dropped to his knees and said, ‘I love you.’ That moment will stay with me forever.” 

For Preston, the real-life heroism on display during the fire is the motivation he brings forth in his music, and his life journey.  

“As fire fighters, we lead with our hearts,” he said. “Even when the work feels exciting, we carry empathy for those impacted, and the pain of the tragedy is something I will never forget.” 

Those who helped Preston share his music also spoke about the impact of his journey.  

“John’s story is unlike any other. It’s full of compassion, from his service to our country to becoming a fire fighter and walking across the country for suicide prevention,” said Steve Lobel, CEO of Lobel Music Group, who helped Preston debut his music video.  

“John wrote the song as a message of hope for veterans and first responders, but its message resonates universally,” said Paul Sadowski, director of Rise. 

While Preston’s mission is to share a message of hope and the value of life, he says his first calling will always be to serve others. 

“I’m proud I was able to be here and fight this fire,” Preston said. “I only wish I could have done more.” 

The Rise music video is now available to view via the link here.