Strengthening Your Local: Organizing, Communicating, & Activating Your Membership in the South.
Internal Organizing in the South (2 hours)
This interactive course will focus on signing up members in the southern/right-to-work/ non-collective bargaining environment. Participants will be able to immediately implement an effective internal organizing drive within their own local. We will cover:
- The steps to conducting a systematic internal organizing drive
- How to use your duty roster to assess and track non-members
- How to more effectively communicate the return on investment of union dues
- How to conduct an effective station visit with non-members
How to Effectively Communicate with Your Members (2 hours)
Communicating with your members isn’t just sending an email every month. It should be viewed as a long-term campaign, and the first step in building an engaged membership. In this course, we will discuss ways to more effectively communicate with your members. We will not only review communications tools but discuss best practices for internal messaging as well as the importance of face-to-face communications.
Overcoming Apathy and Getting Your Members Engaged (2 hours)
Have you ever had to cancel a union meeting because you didn’t have a quorum? Have you ever been embarrassed because of low member turnout at public events? How many times have you said, “My members just don’t care?” In this course, we will discuss specific ways to overcome apathy and get your members more engaged. This course is about steps we can take to win hearts and minds over to the union cause!