Home fires increase exponentially during the winter months.
As the voice of public safety in your community, now is the prime opportunity for your local to spread the message about how to stay safe during the cold winter months.
This winter safety toolkit includes an op-ed for local media, tweets and posts to go along with infographics for social media and three PSA videos.
Share the infographics and videos, along with a strong message (tag your friends in the media in any tweets to maximize your reach), on social media and send the op-eds and infographics to your local media as soon as possible.
Be sure to follow-up with reporters and assignment editors to let them know you are available to discuss these important tips for ensuring a safe and warm winter season.
Media outlets are eager for ready-to-go content this time of year. Especially when it comes to all things weather-related.
Providing a steady stream of quality content will help establish a solid, positive relationship with the public and local media to ensure they continue to look to their fire fighters for safety advice all year long.
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