Halloween is one of the most anticipated nights of the year for children, but also one of the most dangerous. According to Safe Kids Worldwide, on average, twice as many child pedestrians are killed while walking on Halloween compared to any other day of the year, and more than 70 percent of accidents occur away from an intersection or crosswalk.
Share the infographics and videos, along with a strong message (tag your friends in the media in any tweets to maximize your reach), on social media and email the press release (with an infographic or two) to your local media as soon as possible.
Be sure to follow-up with reporters and assignment editors to let them know you are available to discuss these important tips for ensuring a safe and happy Halloween.
Media outlets, especially smaller local ones, are eager for holiday-themed, ready-to-go content this time of year. Providing a steady stream of quality content will help establish a solid, positive relationship with the public and local media to ensure they continue to look to their fire fighters for safety advice all year long.
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