Halloween is one of the most anticipated nights of the year for children, but also one of the most dangerous. According to Safe Kids Worldwide, on average, twice as many child pedestrians are killed while walking on Halloween compared to any other day of the year, and more than 70 percent of accidents occur away from an intersection or crosswalk.

Share the infographics and videos, along with a strong message (tag your friends in the media in any tweets to maximize your reach), on social media and email the press release (with an infographic or two) to your local media as soon as possible.

Be sure to follow-up with reporters and assignment editors to let them know you are available to discuss these important tips for ensuring a safe and happy Halloween.

Media outlets, especially smaller local ones, are eager for holiday-themed, ready-to-go content this time of year. Providing a steady stream of quality content will help establish a solid, positive relationship with the public and local media to ensure they continue to look to their fire fighters for safety advice all year long.

Contact [email protected] with any comments or questions about using IAFF toolkits.

Social Media Posts:

  • Halloween is super exciting for kids, but can also be very dangerous. On average, twice as many child pedestrians are killed while walking on Halloween compared to any other day of the year. Stay safe by staying VISIBLE: bring flashlights, glow sticks and reflective goodie bags, and add reflective tape to costumes. #IAFFSafetyTips #IAFF
  • This Halloween, have fun AND be safe. stay on the sidewalk and off the road when going house to house. If there are no sidewalks, walk facing traffic and as far to the side as possible. #IAFFSafetyTips #IAFF
  • Don’t assume the right-of-way on Halloween night. Motorists can have trouble seeing trick-or-treaters, especially at dusk. Stay visible and use sidewalks. #IAFFSafetyTips #IAFF

Local media are always in search of “ready-made news” – especially small, timely public safety bits.​

This press release has been pre-written specifically for your local – just plug in your local’s name and a spokesperson. Email the release to local media and let them know you are available. Your efforts will continue to establish your local as the voice of public safety within the community.