{"id":93887,"date":"2024-02-07T16:01:13","date_gmt":"2024-02-07T21:01:13","guid":{"rendered":"https:\/\/www.iaff.org\/comunicaciones\/"},"modified":"2025-06-20T14:31:33","modified_gmt":"2025-06-20T18:31:33","slug":"comunicaciones","status":"publish","type":"page","link":"https:\/\/www.iaff.org\/es\/comunicaciones\/","title":{"rendered":"Comunicaciones"},"content":{"rendered":"<section\n\t class=\"secondary-hero align wp-block-acf-secondary-hero\" id=\"secondary-hero_block_161183014ebcf1aa775e4f2f619bcf4b\">\n\t\n<header\n\tclass=\"w-full u-bg-full-width px-[22px] md:ps-bleed md:pe-0 py-[60px] bg-blue text-white u-has-rivets\"\n\tdata-theme=\"navy\"\n>\n\t<div class=\"flex flex-col !px-0 !max-w-[1440px] w-full lg:!ps-indent\">\n\t\t<div class=\"border-t-[6px] w-full my-0 flex flex-col md:flex-row gap-x-[62px] gap-y-[22px] border-gold\">\n\t\t\t\t\t\t\t<div class=\"relative grid md:order-last md:w-1\/2 overflow-hidden place-items-center aspect-[157\/105]\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1237\" height=\"800\" src=\"https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-1237x800.jpg\" class=\"absolute object-cover min-w-full h-full\" alt=\"\" srcset=\"https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-1237x800.jpg 1237w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-300x194.jpg 300w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-1024x662.jpg 1024w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-768x497.jpg 768w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-1536x993.jpg 1536w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-2048x1324.jpg 2048w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-240x155.jpg 240w, https:\/\/www.iaff.org\/wp-content\/uploads\/.\/2019\/12\/30727880-002-scaled-1253x810.jpg 1253w\" sizes=\"(max-width: 1237px) 100vw, 1237px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"w-full md:w-1\/2 md:py-[45px]\">\n\t\t\t\t<div class=\"max-w-[600px] flex flex-col gap-[22px]\">\n\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"has-[.u-halftone-shadow--dark]:mb-divider has-[.u-halftone-shadow--light]:mb-divider\">\n\t\t\t\t\t\t\t<span class=\"inline-flex text-heading-200 u-halftone-shadow--light\">\n\t\t\t\t\t\t\t\tComunicaciones\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-body-300 font-sans\">\n\t\t\t\t\t\t\t<p>Contamos la historia de IAFF a los miembros, el p\u00fablico, los funcionarios electos y otras partes interesadas. Nuestro equipo es una agencia de comunicaci\u00f3n de marketing interna de servicio completo, que ofrece a los afiliados una amplia gama de servicios para construir y mantener la marca sindical IAFF. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-[30px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- Renders the same as core\/button with a specific style -->\n\t<div\n\t\tclass=\"wp-block-button track-button-primary is-style-primary-red\"\n\t>\n\t\t<a\n\t\t\tclass=\"wp-block-button__link wp-element-button cursor-pointer dlm-no-xhr-download track-hero-secondary-cta md:w-auto min-w-[156px]\"\n\t\t\t\t\t\t\thref=\"mailto:communications@iaff.org\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"nofollow noopener\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\tCont\u00e1ctenos\t\t<\/a>\n\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/header>\n<\/section>\n<section\n\t class=\"page-blocks iaff-page-blocks align wp-block-acf-page-blocks\" id=\"page-blocks_block_d30663e8d7e1a389df2ce02e116e8617\">\n\t<div class=\"acf-innerblocks-container\">\n<section\n\t class=\"section-header mb-10 align wp-block-acf-section-header\" id=\"section-header_block_41a9054dfe9314dd105720572781ecb5\">\n\t<div class=\"\">\n\t<div class=\"flex flex-col md:flex-row justify-between max-w-content gap-x-8 md:items-end flex-wrap\">\n\t\t<h2 class=\"text-heading-200 pb-[2px]\">\n\t\t\tLo que hacemos\t\t<\/h2>\n\n\t\t\t\t\t<div class=\"md:order-last w-full\">\n\t\t\t\t\n\t<hr class=\"h-[6px] text-red border-red bg-red w-full my-0\" role=\"presentation\"\/>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/section>\n\n\n<section\n\t class=\"column-list-section align wp-block-acf-column-list-section\" id=\"column-list-section_block_3bafd2bd7ba630eaf4fcb71391df8d6f\">\n\t<div class=\"bg-smoke\/5 px-[19px] pt-[60px] pb-block-spacing md:px-[96px] md:mx-indent iaff-column-list-section\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n<section\n\t class=\"column-list iaff-column-list align wp-block-acf-column-list\" id=\"column-list_block_daf1e06b5b953321bf54eccc4d5d754e\">\n\t<div class=\"relative flex flex-col gap-[14px] mb-[52px]\">\n\t\t\t\t<div class=\"relative bg-halftone-divider bg-center bg-no-repeat w-full h-divider\"><\/div>\n\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\">\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_44458abff924f37417f4b5605996b29f\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tPromover la marca IAFF\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Identificamos y compartimos historias convincentes de nuestros miembros para potenciar la presencia digital de nuestra uni\u00f3n, involucrar a nuestros grupos de inter\u00e9s y promover el servicio de bomberos. Estas historias se difunden a trav\u00e9s de nuestros canales de redes sociales, se transmiten a la prensa y se utilizan para ejercer presi\u00f3n sobre los funcionarios electos en nuestros asuntos.  <\/p>\n\t\t<\/div>\n\t\t\t<\/article>\n\n\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_2ccd6ab3fc0734bffefa1c642841b9ad\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tRelaciones con los medios de comunicaci\u00f3n\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Establecemos relaciones positivas con periodistas y medios de comunicaci\u00f3n en todo Estados Unidos y Canad\u00e1. Emitimos comunicados de prensa, organizamos conferencias de prensa, respondemos a consultas de los medios y coordinamos entrevistas para transmitir la perspectiva del sindicato sobre temas relevantes. <\/p>\n\t\t<\/div>\n\t\t\t<\/article>\n\n\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_49ddb396ee17618d0d321f300d21163c\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tGesti\u00f3n de redes sociales\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Administramos las cuentas de redes sociales de IAFF, interactuando con los miembros y el p\u00fablico para compartir informaci\u00f3n importante con nuestros afiliados y abogar por pol\u00edticas que beneficien directamente a nuestros miembros y sus familias.<\/p>\n\t\t<\/div>\n\t\t\t<\/article>\n\n<\/div><\/section>\n\n<\/div>\t<\/div>\n<\/section>\n\n\n<section\n\t class=\"section-header mb-10 align wp-block-acf-section-header\" id=\"section-header_block_a4b77e83a7a4ad585b21ba1514972a1d\">\n\t<div class=\"\">\n\t<div class=\"flex flex-col md:flex-row justify-between max-w-content gap-x-8 md:items-end flex-wrap\">\n\t\t<h2 class=\"text-heading-200 pb-[2px]\">\n\t\t\tServicios para miembros de IAFF\t\t<\/h2>\n\n\t\t\t\t\t<div class=\"md:order-last w-full\">\n\t\t\t\t\n\t<hr class=\"h-[6px] text-red border-red bg-red w-full my-0\" role=\"presentation\"\/>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/section>\n\n\n<section\n\t class=\"column-list-section align wp-block-acf-column-list-section\" id=\"column-list-section_block_3bafd2bd7ba630eaf4fcb71391df8d6f\">\n\t<div class=\"bg-smoke\/5 px-[19px] pt-[60px] pb-block-spacing md:px-[96px] md:mx-indent iaff-column-list-section\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n<section\n\t class=\"column-list iaff-column-list align wp-block-acf-column-list\" id=\"column-list_block_a57d511abf59c355184c6d1af21e8448\">\n\t<div class=\"relative flex flex-col gap-[14px] mb-[52px]\">\n\t\t\t\t<div class=\"relative bg-halftone-divider bg-center bg-no-repeat w-full h-divider\"><\/div>\n\t<\/div>\n\n\t\t<div class=\"acf-innerblocks-container\">\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_9e16d805938cdf74d212e66cb9857f91\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tCreaci\u00f3n de v\u00eddeos\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Colaboramos con E-18 Media para proporcionar producci\u00f3n de v\u00eddeo integral para las secciones locales, incluyendo redacci\u00f3n de guiones, filmaci\u00f3n y edici\u00f3n. E-18 tambi\u00e9n gestiona los efectos visuales y la grabaci\u00f3n de todos los eventos de IAFF, asegurando que los miembros tengan informaci\u00f3n actualizada disponible en l\u00ednea.  <\/p>\n\t\t<\/div>\n\t\t\t<\/article>\n\n\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_386e7d3276e0724a82d52fff2fb76192\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tComunicaci\u00f3n interna\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Gestionamos la comunicaci\u00f3n interna dentro de IAFF, asegurando que la informaci\u00f3n se difunda eficazmente a los miembros. Esto incluye actualizaciones sobre negociaciones, cambios en pol\u00edticas, pr\u00f3ximos eventos, capacitaciones y otras noticias relevantes. <\/p>\n\t\t<\/div>\n\t\t\t<\/article>\n\n\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_8033c93007af66b96d4248f08e2c638c\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tEducaci\u00f3n en comunicaciones\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Capacitamos a los l\u00edderes afiliados sobre c\u00f3mo comunicarse eficazmente con sus miembros, funcionarios electos, el p\u00fablico en general y los medios de comunicaci\u00f3n. Organizamos una Academia de Capacitaci\u00f3n en Comunicaciones anual para instruir a los miembros de IAFF sobre c\u00f3mo comunicarse estrat\u00e9gicamente con grupos de inter\u00e9s internos y externos, y proporcionamos formaci\u00f3n en medios de comunicaci\u00f3n.  <\/p>\n\t\t<\/div>\n\t\t\t<\/article>\n\n\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_dd0373dbd274c2788b660bf8618fcba2\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tMensajes de seguridad p\u00fablica (anteriormente kits de herramientas)\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Nuestros Mensajes de Seguridad P\u00fablica personalizados refuerzan la importante labor de los servicios de bomberos y emergencias en la comunidad. Utilice nuestros recursos para promover la seguridad y recordar al p\u00fablico que su afiliado de IAFF est\u00e1 preparado, sin importar la llamada. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"mt-auto\">\t\t\t<!-- Renders the same as core\/button with a specific style -->\n\t<div>\n\t\t\t\t\t<a\n\t\t\t\tclass=\"inline-flex gap-[16px] items-center text-inherit text-button-300 leading-6 cursor-pointer decoration-transparent underline underline-offset-2 transition-colors duration-hover hocus-visible:decoration-current\"\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.iaff.org\/es\/mensajes-de-seguridad-publica\/\"\n\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\trel=\"nofollow noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t<span>\n\t\t\t\t\tview\t\t\t\t<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" fill=\"none\" viewBox=\"0 0 15 15\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-width=\"2\" d=\"M11.6347 7.49976L1 7.49976\"\/><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-width=\"2\" d=\"M7.31445 2.13138L12.7061 7.50014L7.31445 12.8689\"\/><\/svg>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\n<article\n\t class=\"column-list-card min-h-[187px] border-l-4 border-red pl-4 w-full md:w-auto item-inner flex flex-col gap-1 align wp-block-acf-column-list-card\" id=\"column-list-card_block_e0938075bc4ff1083287744d40aa9090\">\n\t\n\t\t\t<div class=\"text-heading-400 font-serif font-600 leading-7 mb-1\">\n\t\t\tEl IAFF en acci\u00f3n\t\t<\/div>\n\t\t\t\t<div class=\"text-body-400\">\n\t\t\t<p>Estos gr\u00e1ficos para redes sociales ponen de relieve c\u00f3mo la defensa de IAFF produce resultados, protegiendo la salud, los derechos y la seguridad de los miembros tanto en el trabajo como fuera de \u00e9l.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"mt-auto\">\t\t\t<!-- Renders the same as core\/button with a specific style -->\n\t<div>\n\t\t\t\t\t<a\n\t\t\t\tclass=\"inline-flex gap-[16px] items-center text-inherit text-button-300 leading-6 cursor-pointer decoration-transparent underline underline-offset-2 transition-colors duration-hover hocus-visible:decoration-current\"\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.iaff.org\/es\/su-iaff-en-el-trabajo\/\"\n\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\trel=\"nofollow noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t<span>\n\t\t\t\t\tview\t\t\t\t<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" fill=\"none\" viewBox=\"0 0 15 15\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-width=\"2\" d=\"M11.6347 7.49976L1 7.49976\"\/><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-width=\"2\" d=\"M7.31445 2.13138L12.7061 7.50014L7.31445 12.8689\"\/><\/svg>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/article>\n\n<\/div><\/section>\n\n<\/div>\t<\/div>\n<\/section>\n\n\n<section\n\t class=\"section-header mb-10 align wp-block-acf-section-header\" id=\"section-header_block_7c905e79550c175e99cc75221247e305\">\n\t<div class=\"\">\n\t<div class=\"flex flex-col md:flex-row justify-between max-w-content gap-x-8 md:items-end flex-wrap\">\n\t\t<h2 class=\"text-heading-200 pb-[2px]\">\n\t\t\tPol\u00edticas\t\t<\/h2>\n\n\t\t\t\t\t<div class=\"md:order-last w-full\">\n\t\t\t\t\n\t<hr class=\"h-[6px] text-red border-red bg-red w-full my-0\" role=\"presentation\"\/>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/section>\n\n\n<section\n\t class=\"card-grid pt-5 align wp-block-acf-card-grid\" id=\"card-grid_block_6bd2fb0fe4708ac36c8f552cfd12c152\">\n\t\n\t<div class=\"iaff-card-grid md:px-indent\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n<article\n\t class=\"link-card flex align wp-block-acf-link-card\" id=\"link-card_block_e4662e94ae4acbe05ef65d27fc2d7f07\">\n\t<a href=\"https:\/\/www.iaff.org\/es\/comunicaciones\/politica-de-comentarios-en-redes-sociales-de-iaff\/\" target=\"_blank\" class=\"p-0 flex flex-col w-full h-full group no-underline\">\t<div class=\"bg-halftone-dark p-3 min-h-divider w-full grid place-items-center\"><\/div>\n\t<div class=\"relative px-10 py-9 bg-smoke\/5 text-body-500 flex flex-col gap-card-gap flex-1 transition duration-hover group-hover:bg-white\">\n\t\t\t\t\t<h4 class=\"text-heading-400-serif\">\n\t\t\t\tPol\u00edtica de comentarios en redes sociales\t\t\t<\/h4>\n\t\t\t\t<div class=\"relative flex flex-col flex-1 gap-card-gap text-body-500 justify-start min-h-[120px]\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex-grow-1 text-body-500\">\n\t\t\t\t\tEstablece directrices para garantizar que las comunicaciones en las cuentas de redes sociales de IAFF se mantengan constructivas, enfocadas y civilizadas.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"mt-auto group-hover\">\n\t\t\t\t\t<!-- Renders the same as core\/button with a specific style -->\n\t<div>\n\t\t\t\t\t<div\n\t\t\t\tclass=\"inline-flex gap-[16px] items-center text-inherit text-button-300 decoration-transparent underline underline-offset-2 transition-colors duration-hover group-hover:decoration-current group-focus-visible:decoration-current\"\n\t\t\t>\n\t\t\t\t<span>\n\t\t\t\t\tVer\t\t\t\t<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" fill=\"none\" viewBox=\"0 0 15 15\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-width=\"2\" d=\"M11.6347 7.49976L1 7.49976\"\/><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-width=\"2\" d=\"M7.31445 2.13138L12.7061 7.50014L7.31445 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