AFFILIATE PR or POLITICAL CAMPAIGN
FIRST PLACE: “No Retreat… No Surrender”
CPF designed this campaign to defeat Prop 75 and Prop 76, which threatened pensions, local safety dollars and the system of checks and balances.
Produced by: Lou Paulson
SECOND PLACE: “The Truth About the World Trade Center Memorial”
The Uniformed Firefighter Association developed a campaign to shutdown support and public contributions for building a performing arts center on the World Trade Center site. Within six weeks, the campaign drew support from members of Congress, the governor and mayor of New York City and even some members of the Memorial Foundation board.
Produced by: Tom Butler, Jim Spollen and Mike
“2005 Burnaby Fire Fighters Public Relations Campaign”
Burnaby, BC Local 323 promoted and conducted a “Fire Prevention Weekend” for members of the community, featuring a fire prevention display area, family and children’s live entertainment and a “Firefighter Challenge” in which Local 323 President Michael Hurley dared Mayor Derek Corrigan to participate in a rescue relay, bucket brigade and tug of war. The loser was required to spend a day as a rookie at the fire station or as the mayor’s assistant at City Hall.
Produced and Submitted by: Burnaby, BC Local 323
“Trip to the North Pole”
Jacksonville fire fighters helped more than 100 children from the Children’s Miracle Network and the Jacksonville Guardians Ad Litem Program “visit” the North Pole. The children boarded an airplane and “landed” at the North Pole where they met Santa Claus. The event was covered by the media and brought positive exposure to Jacksonville, FL Local 122.
Produced by: Kevin Sadler
“Public Safety Bond”
This “Public Safety Bond” campaign started as an idea from the fire chief, financial department and members of Coeur d’Alene, ID Local 1494 to replace dated equipment and facilities within the fire department. The campaign also effectively communicated the need for an increase in fire fighter and police staffing. Less than half a year after the start of the campaign, a 74 percent approval was shown at the voting booths.
Produced and Submitted by: Coeur d’Alene, ID Local 1494