LOCAL UNION PR CAMPAIGN/PROJECT
First Place: “2001 Fire College Day”
Producer: Mark Sanders
This hands-on public relations campaign to educate media representatives, city leaders and citizens about the everyday work of professional fire fighters was an extremely powerful and invaluable program for Cincinnati Local 48. The project exposed city officials and the media to the dangers of a fire fighter’s work, its changing face, success through teamwork and unity in diversity. Cincinnati City Mayor Charlie Luken, other members of City Council and the media expressed their increased appreciation for fire fighters and their work after participating in the Fire College Day.
“Buddy System” was the highlight of the project under which each participant was paired with a Local 48 member who guided them through the task force assignment of fire and emergency rescue personnel in a realistic situation. Participants had to wear fire fighters gear and get the job done. Tasks included extrication, rapid intervention, hose advancement, fire extinguishment, and search and rescue using thermal imaging.
Second Place: “CDF Fire Fighters: We Are California’s Fire Department”
Producer: Terence McHale
This multimedia project was a vigorous and an immediately successful campaign to identify and establish CDF Fire fighters as “California’s Fire Department.” The campaign effectively met its goal of educating legislators, media and the public about the critical role that CDF Fire Fighters play in keeping the State of California safe. The campaign was initiated with a logo design contest by CDF. The new logo was used to create posters, letterheads, bumper stickers, pins and t-shirts for statewide use.
Honorable Mention: “Nation’s First HazMat Team” ; Producer: Tom Francis and Rob Sorensen; Submitted by: Jacksonville, FL Local 122
Honorable Mention: “Memorial to FDNY” & “Fill-the-Boot For FDNY” ; Producer: Roxann and Dave Grzetich; Submitted by: Lockport, IL Local 1544
Honorable Mention: “Fire Showing 2002” ; Producer: Glen Ellman; Submitted by: Fort Worth, TX Local 440
Honorable Mention: “Safe Kids” ; Producer: Clair Dittmer; Submitted by: Wilmington, NC Local 129
Honorable Mention: “New York 9-11 Fund Raiser” & “Christmas Heroes”: Producer: Rodney G. MacDonald and Renee Blackstone ; Submitted by: Vancouver, BC Canada Local 18
Honorable Mention: “New Members Packet” ; Producer: CPF; Submitted by: California Professional Fire Fighters
Honorable Mention: “MDA Fill The Boot 2001” ; Producer: Steven Connally, Todd O’Neal, Jason Thurston and Garry Windley ; Submitted by: Norfolk, VA Local 68
Honorable Mention: “After The Fire “; Producer: Bryn Bailer (writer), Cheryl Graham (designer) ; Submitted by: Tucson, AZ Local 479