FIRST PLACE: "No on Issue 2/Repeal
Senate Bill 5"|
The Ohio Association of Professional Fire Fighters (OAPFF) was an
integral part of the coalition to repeal Senate Bill 5 that would have
stripped collective bargaining rights away from all public employees.
The OAPFF deployed its legions of members to collect signatures to
repeal the law and to spread the word. The campaign included broadcast
ads, YouTube videos, direct mail and other literature and yard signs.
The repeal passed 62 percent to 38 percent due in large part to the work
of the OAPFF.
Produced by: Ohio Association of Professional Fire Fighters
Submitted by: Ohio Association of Professional Fire Fighters
SECOND PLACE (TIE): "Check Your Seats
in the Heat Car Safety Campaign"
Henderson Local 1883 generated a good bit of media during the summer
of 2011 with the launch of its “Check Your Seats in the Heat” car safety
campaign. The campaign was designed to raise awareness about not leaving
children, seniors or pets in hot cars — a common problem in southern
Nevada. The campaign included grassroots efforts, community outreach,
public service announcements and a press conference.
Produced by: Henderson, NV Local 1883
Submitted by: Henderson, NV Local 1883
HONORABLE MENTION: "That’s
My Job public service announcement"
In October 2011, Albuquerque Local 244
released its second “That’s My Job” public service campaign focusing on
fire fighter/paramedics. The 30-second PSA video showed fire fighters on
the job with the message, “Responding to your call within minutes to
save a life — that’s my job.” The PSAs generated traffic on YouTube and
other social media.
Produced by: Albuquerque, NM Local 244
Submitted by: Albuquerque, NM Local 244
HONORABLE MENTION: "Worth
In September 2011, Little Rock
Local 34 endorsed and campaigned to pass a 1 cent local sales tax
increase for the City of Little Rock. The local launched its “Worth
Every Penny” campaign with signs, flyers and door-to-door canvassing.
The campaign included a step van covered with “Worth Every Penny”
graphics. The 1 cent increase passed by 1,730 votes.
Produced by: Little Rock, AR Local 34
Submitted by: Little Rock, AR Local 34
Media Awards Homepage
SECOND PLACE (TIE):
"2011 Ontario Provincial Election Political Toolkit"
This toolkit served as an excellent resource to help Canadian affiliates
in Ontario get involved in the political process. This manual provided
detailed information on all provincial candidates, as well as clear
rationales for why the Ontario Professional Fire Fighters Association (OPFFA)
threw its muscle behind Premier Dalton McGuinty and other like-minded
candidates. It also provided talking points and other action materials for
members to use in support of candidates.
Produced by: Ontario Professional Fire Fighters Association
Submitted by: Ontario Professional Fire Fighters Association
SECOND PLACE (TIE): "Not Gravy Campaign"
Toronto Local 3888 created an innovative public relations campaign to
counter Mayor Rob Ford’s efforts to slash fire department resources. Using
Ford’s rhetoric that suggested fire fighters are riding a “gravy train,” the
local built a web site dubbed “Not Gravy” to defend fire
fighters and mobilize a counter punch. The site has generated good local
Produced by: Toronto, ON Local 3888
Submitted by: Toronto, ON Local 3888
HONORABLE MENTION: "CPF
CPF Firevision is
a multi-platform news web site that provides twice-monthly video news
reports on the California Professional Firefighters. The videos and images
from the frontlines can be found on the web on YouTube, Facebook, Twitter
and other platforms.
Produced by: California Professional
Submitted by: California Professional Firefighters
HONORABLE MENTION: "Vote No on Issue 2"
As the statewide ballot initiative to repeal SB 5 approached
last November, Cleveland Local 93 and Euclid Local 337 combined efforts to
encourage Ohioans to “Vote No on Issue 2” and repeal Governor John Kasich’s
assault on public employee collective bargaining. These locals staged a
press event outside a Cleveland Brown NFL football game. More than 100 fire
fighters canvassed tailgaters and distributed flyers, signs and T-shirts,
with a good bit of the material finding its way into the stadium for
national television exposure.
Produced by: Cleveland, OH Local 93 and
Euclid, OH Local 337
Submitted by: Cleveland, OH Local 93