The importance of planning and practicing a fire escape plan come to life in this public safety campaign. Print, video, television and web site components are all bilingual, given that more than one-third of the state’s population is Latino. Numerous interviews that CPF secured were consolidated onto a CD.

Produced by: Lou Paulson and California Professional Firefighters
Submitted by: California Professional Firefighters

HONORABLE MENTION: “Save Alameda Firehouses”

The "Save Alameda Firehouses" web site proclaims “It’s a burning issue,” and that issue was probable cuts to street-level fire and emergency services in the city of Alameda.

Produced by: Don Pemberton
Submitted by: Alameda, CA Local 698

HONORABLE MENTION: “Do You?”

To promote recruitment, a quartet of posters features action shots of fire fighters. One poster showing a fire fighter with a hose on a crane asks, “We aim to please … do you?”

Produced by: Rick Snodgrass
Submitted by: Lakewood, WA Local 1488

 

SECOND PLACE (TIE): “A Life Safety Message”

“Vote no -- punch #241,” urges Local 1403 in this series of videos distributed on CDs. “Response time means survival,” it tells viewers as it takes them through the probable impact on EMS, fire staff, locations and the budget.

Produced by:  Jason Davis
Submitted by: Metro-Dade, FL Local 1403

 

SECOND PLACE (TIE): “Christmas Eve in Yonkers”

An ad in The Journal News details the four hours after a 9-1-1 call comes into Yonkers Fire Dispatch on Christmas Eve. The message to readers: the anticipated cuts to the department would have affected a series of actual emergency calls answered that afternoon.

Produced by:  Patrick Brady
Submitted by: Yonkers, NY Local 628