Campaign for Breast Cancer Awareness
13, 2012 – October is Breast Cancer Awareness Month, and the IAFF encourages
affiliates to participate in fundraising and awareness campaigns in support of
women in their fight against breast and other cancers.
Over the last several years, IAFF affiliates across North America have
participated in events throughout October, prompting a movement to wear and sell
pink T-shirts as part of their breast cancer awareness efforts. Inspired by the
success of these campaigns, in 2010, the IAFF passed a
resolution that supports and encourages IAFF members to develop campaigns to
benefit local and national organizations dedicated to finding a cure for cancer.
In 2011, the IAFF collaborated with Susan G. Komen for the Cure to introduce a “Passionately
Pink for the Cure” campaign for affiliates that conduct campaigns benefiting
Komen and its affiliates. More than 130 IAFF affiliates participated in the 2011
program, which offers U.S. affiliates various resources and activities to use in
their campaigns. Donations collected by affiliates through the Passionately Pink
program – totaling $89,594.60 – were shared equally by Susan G. Komen and the
IAFF Charitable Foundation.
This year, the IAFF and Susan G. Komen are again working together to offer the
Passionately Pink for the Cure
program for October 2012. Affiliates can sign up online using “IAFF” in their
team campaign name and create a personalized fundraising web page for secure
online donations and access to free resources and tools, including downloadable
posters and flyers. Additional lapel pins and other breast cancer awareness
items are available through the IAFF
Online Store. Funds raised will be split equally to benefit Komen and the
IAFF Charitable Foundation.
IAFF affiliates raised $89,594.60 as part of the Passionately Pink for the Cure
campaign in 2011. All donations were shared equally by Susan G. Komen and the IAFF Charitable Foundation.|
click here. For more
information or questions, email
for step-by-step instructions for registering for Passionately Pink for the
In Canada, the IAFF has partnered again with the
Canadian Breast Cancer Foundation (CBCF) to raise awareness and funds for
breast cancer research. Canadian locals are invited to participate in the annual
Canadian Breast Cancer Foundation CIBC Run for the Cure, scheduled for September
30, 2012. Canadian affiliates can run or walk 5k or 1k, or register a run team
under the IAFF national team, staff a water station at a local CIBC Run for the
Cure event or organize a pink T-shirt campaign.
click here. IAFF members can sign up under the team name "International
Association of Fire Fighters" (be sure to search for the full name when
For information on how to be a team captain, or if you have already registered
and want to join the IAFF national team, contact Jennifer Wong at
firstname.lastname@example.org. Team captains have access to
the team page and can make personalized updates, as well as track fundraising in
their local areas.
CBCF is also providing space at CIBC Run for the Cure locations for the IAFF to
sell branded pink T-shirts, with the proceeds going to the CBCF. T-shirts must
comply with both the IAFF Logo Policy
and the CBCF Logo
For more information about Breast Cancer Awareness Month initiatives in Canada,
contact IAFF Team Coordinator Sandy Hamamoto at
email@example.com or CBCF-IAFF Team
Steward Jennifer Wong at firstname.lastname@example.org.
The IAFF also encourages affiliates to email photos and stories from their
breast cancer awareness campaigns to
email@example.com. The November-December issue of the
International Fire Fighter will include highlights from campaigns throughout
the United States and Canada.
In addition, the IAFF will hold its third annual online “Best Pink T-shirt
Design” contest beginning October 1. Prizes include free registrations to the
IAFF Vincent J. Bollon Affiliate Leadership Training Summit in January 2013 in
Phoenix, Arizona, and the IAFF John P. Redmond Symposium/Dominick F. Barbera EMS
Conference in August 2013 in Denver, Colorado. Details will be available on the IAFF web site beginning in September.
your local participating in Breast Cancer Awareness Month this October?