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Campaign for Breast Cancer Awareness

August 13, 2012 – October is Breast Cancer Awareness Month, and the IAFF encourages affiliates to participate in fundraising and awareness campaigns in support of women in their fight against breast and other cancers.

Over the last several years, IAFF affiliates across North America have participated in events throughout October, prompting a movement to wear and sell pink T-shirts as part of their breast cancer awareness efforts. Inspired by the success of these campaigns, in 2010, the IAFF passed a resolution that supports and encourages IAFF members to develop campaigns to benefit local and national organizations dedicated to finding a cure for cancer.

In 2011, the IAFF collaborated with Susan G. Komen for the Cure to introduce a “Passionately Pink for the Cure” campaign for affiliates that conduct campaigns benefiting Komen and its affiliates. More than 130 IAFF affiliates participated in the 2011 program, which offers U.S. affiliates various resources and activities to use in their campaigns. Donations collected by affiliates through the Passionately Pink program – totaling $89,594.60 – were shared equally by Susan G. Komen and the IAFF Charitable Foundation.

This year, the IAFF and Susan G. Komen are again working together to offer the Passionately Pink for the Cure program for October 2012. Affiliates can sign up online using “IAFF” in their team campaign name and create a personalized fundraising web page for secure online donations and access to free resources and tools, including downloadable posters and flyers. Additional lapel pins and other breast cancer awareness items are available through the IAFF Online Store. Funds raised will be split equally to benefit Komen and the IAFF Charitable Foundation.
IAFF affiliates raised $89,594.60 as part of the Passionately Pink for the Cure campaign in 2011. All donations were shared equally by Susan G. Komen and the IAFF Charitable Foundation.

To get started, click here. For more information or questions, email passionatelypink@komen.org or passionatelypink@iaff.org.

Click here for step-by-step instructions for registering for Passionately Pink for the Cure.

In Canada, the IAFF has partnered again with the Canadian Breast Cancer Foundation (CBCF) to raise awareness and funds for breast cancer research. Canadian locals are invited to participate in the annual Canadian Breast Cancer Foundation CIBC Run for the Cure, scheduled for September 30, 2012. Canadian affiliates can run or walk 5k or 1k, or register a run team under the IAFF national team, staff a water station at a local CIBC Run for the Cure event or organize a pink T-shirt campaign.

To register, click here. IAFF members can sign up under the team name "International Association of Fire Fighters" (be sure to search for the full name when registering).

For information on how to be a team captain, or if you have already registered and want to join the IAFF national team, contact Jennifer Wong at jwong@cbcf.org. Team captains have access to the team page and can make personalized updates, as well as track fundraising in their local areas.

The CBCF is also providing space at CIBC Run for the Cure locations for the IAFF to sell branded pink T-shirts, with the proceeds going to the CBCF. T-shirts must comply with both the IAFF Logo Policy and the CBCF Logo Agreement.

For more information about Breast Cancer Awareness Month initiatives in Canada, contact IAFF Team Coordinator Sandy Hamamoto at shamamoto@iaff.org or CBCF-IAFF Team Steward Jennifer Wong at jwong@cbcf.org.

The IAFF also encourages affiliates to email photos and stories from their breast cancer awareness campaigns to passionatelypink@iaff.org. The November-December issue of the International Fire Fighter will include highlights from campaigns throughout the United States and Canada.

In addition, the IAFF will hold its third annual online “Best Pink T-shirt Design” contest beginning October 1. Prizes include free registrations to the IAFF Vincent J. Bollon Affiliate Leadership Training Summit in January 2013 in Phoenix, Arizona, and the IAFF John P. Redmond Symposium/Dominick F. Barbera EMS Conference in August 2013 in Denver, Colorado. Details will be available on the IAFF web site beginning in September.

Is your local participating in Breast Cancer Awareness Month this October?


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